Break Room

For this assignment, I created a full brand identity for a bar concept. I designed Break Room, a modern, edgy billiard-themed bar with a clean, minimal aesthetic. My goal was to mix the sharp attitude of nightlife with the simplicity of high-end branding.

I started with research on contemporary bar design and pool-hall visuals, focusing on how geometry and typography can shape a brand’s personality. From this, I built a direction centered on dark tones, subtle texture, and bold typographic contrast.

The logo features a refined wordmark with the eight-ball integrated into the letterforms, giving the brand a strong identity without relying on heavy graphics. The monochromatic palette, charcoal grey and white, keeps everything sleek, while the serif typography adds a polished, upscale feel.

I applied the branding to business cards and promotional materials, using structured layouts, icons inspired by billiard balls, and consistent spacing to keep the design balanced. The final identity presents Break Room as a stylish, modern bar that feels both clean and slightly rebellious.